Find Coffee – Visual Identity Design

Find Coffee is the brand behind Find Coffee & Brunch, a café concept in Kitahama, Osaka.

Find Coffee & Brunch was created to express the essence of discovery and warmth — a place where people can find good coffee, comforting brunch, and small moments of inspiration in everyday life.

The visual identity is minimalist yet inviting, reflecting the feeling of finding a hidden gem in a bustling city.

Design Concept
"The Spark in the Simple" The core concept revolves around the brand name "Find." The identity uses simple geometric forms—specifically circles—as a foundational graphic element. While these patterns appear clean and understated at first glance, they are designed to lead the eye toward the "discovery."

The Signature Spark
The focal point of the logo is a diamond-shaped "spark" positioned above the letter "i" in "Find".
This subtle detail symbolizes the moment of discovery—finding that perfect cup of coffee or a delightful brunch spot

Visual Elements
Color Palette: The brand is anchored by a vibrant, energetic orange, evoking a sense of morning sunlight and friendliness

Typography
The brand’s typography is a thoughtful blend of classic and contemporary styles. We selected a sophisticated serif typeface for the primary logo to evoke a sense of elegance and stability. This is balanced by a clean, modern slab-serif for secondary information, ensuring clarity and a welcoming, friendly aesthetic across all brand touchpoints, from menus to packaging.

Graphic Patterns
Repeating circle motifs are used across various touchpoints, creating a rhythmic and cohesive brand language that feels organic yet structured

Spatial Identity
The branding is designed to integrate seamlessly with a minimalist, light-filled interior, ensuring the "spark" of the brand is felt from the moment a customer sees the shopfront